HOW TO: CREATE AND SUSTAIN YOUR OWN SOCIAL MEDIA BRAND

MLM

Two of my friends asked me for some advice about starting online projects. It made me realise that over the years I have gathered some tips and tricks and I am the type of person to share my knowledge, no matter how limited.

Firstly, I’m going to blow my trumpet a little and tell you all why I am qualified to be giving out this kind of advice. This blog, this very blog you’re reading, is five years old this summer. I have been in the YouTube world for just over three years. I have been ‘online’ since 2010 and pretty much have an account on every social media network worth pursuing. I’ve worked with lots of different brands and groups, on both sponsored and non-sponsored content. And the icing on the cake is that I study Journalism Studies at the University of Sheffield, so I basically get taught all this stuff too!


People, Faces, Names

People react more to people. A lot of the time, when someone is trying to use social media to promote their business or brand, they are reluctant to promote themselves. While the business or brand is the thing actually making you money, you, as a person, is the thing attracting people to that business. You are the face of your brand. People are not only investing into your products and services, they are investing in you because they believe in you.

Linking this to social media, you will need to create social media accounts for your brand/business/service but also for yourself. You need to establish a personality for yourself and a separate one for your business.

People like to see the face behind a brand but they also appreciate the differentiation between the two.


Online Personality

Continuing on from the last point, you need to create online personalities for both yourself and your brand. When we were younger on the internet, parents, teachers and the government would constantly warn us of the dangers of the internet. “Don’t use your real name!” “Don’t tell people about yourself!” “Don’t say where you live!” and to be honest, they were right. The internet was uncharted territory then and everyone was weary of it. Nowadays, we can be open, while still being careful.

Some people go down the whole pseudonym route and will create a whole persona for being online. Many of the first ‘YouTubers’ and bloggers did that – y’all didn’t think Zoella was her real name, right??

On the other side of the spectrum are people who really blossom because of how open they are about their lives. We’ve watched my girl, Patricia Bright get married, have her first baby, move into her own house, and all the while felt like we’ve been on the journey with her!

Both of these, or even a mixture of the two, can be effective and have their pros and cons. Find the balance that works for you. Using myself as an example, I am fairly open – I say where I go to Uni and share a fair amount about my life. But I go by Paula Melissa and not my actual surname and withhold a lot of details.

That’s my balance. Find yours.


Formally Known As

Continuing (my GCSE English Language and Literature teacher would be so proud of my structuring here because they’re all linking and flowing), you need to decide what tone of voice you’ll have on your social media.

  • Will you be formal and only use it for business and networking?
  • Will you be totally informal and write like you’re speaking to your friends?

Again, both have their perks but also their qualms. Here’s where I slot my opinion – a mixture of both is needed!

When I started to work on my Paula Melissa brand, I consciously decided to change the way I tweet and post. I could not be writing in slang (Lord forgive me for ever writing like this in the first place: “yo wuu2 b??xxx” *gags*) and expect brands and companies I wanted to work with to take me seriously.

But at the same time, the USP (unique selling point – GCSE Business Studies, come throughhhh) is that my brand is based around me. My bubbly, friendly personality is my brand and potential clients need to get that through my online presence. So again, it is a balancing act. You can tweet about things that interest you and retweet funny videos of cats singing all while still tweeting updates about your products/business/content professionally.

Find your voice and showcase it, unashamedly.


#TEAMFOLLOWBACK

The title of this section is paying homage to an old-school trend on Twitter – if you know, you know;)

It is important to learn who to follow/contact when starting your brand. This is obviously specific to what online project you are creating. For example; starting a YouTube channel. Subscribe to other people creating similar content to what you’d like to make. Drop some genuine comments (oh, and by the way, we can tell when a comment is genuine and when it is just there to get me to sub back. Girl bye.)

On Twitter and Instagram, follow people posting similar things to you or in the field you want to be in. In terms of using social media to networking and find jobs, I’ve done a detailed post here.

The gist of it is, do not be afraid to contact people. Message them. Tweet them. Most of the time, people want to talk to you.


Which One’s Right?

Lastly, I want to talk about which social media network is the best for you.

When I started and in the first few years, I took the ‘bull in a china shop’ approach, meaning I just made every single social media network I could. I was hilarious. I struggled to update them all often and some of them where completely pointless for a teenage girl from London to be on at the time…

Social media can be so powerful if used right. People connect with brands and opportunities, get jobs and placements and can become self-employed through it.

TWITTER – Pros: instant interaction with audience, wide demographic of people (age, gender, race, class, geographical audience), Cons: can often be hard to get a following immediately, can be hard to stand out from people doing similar things

Twitter can be used to find your audience (people who will buy your product/watch your videos/care about your brand) and promote yourself to them. I would not limit Twitter to a specific sector – it is definitely one I would say can be vital.

INSTAGRAM – Pros: Visually displays products and creates strong brand visibility, wide demographic of millennials, Cons: not very useful for people selling a service that isn’t visual, harder to reach certain demographic e.g. older generation, people in ‘developing’ countries

If you are creating something visual, like a YouTube channel, blog, product, IG is for you. Visual services e.g. hair styling and make-up artists, also work every well on IG as people like to scroll through pictures of what you’ve done before. If it is a service like consultancy or news-gathering, Insta may not be the best, although I have seen some brand making it work, so don’t quote me.

FACEBOOK – Pros: Most used social media network, wide demographic of users, especially globally, Cons: can be rigid, ineffective in sharing options, younger generations using less

The power of Facebook cannot be overlooked, as much as I (secretly) hate it. A large percentage of the world is on Facebook so you can reach such a wide audience, especially if your business is transnational. I would say be careful about privacy settings though or you will get random people adding you and seeing all your details. I made a separate Facebook page for Paula Melissa – the brand try and avoid this.

Also, Facebook and YouTube are now apparently rivals so if you are creating videos I would recommend making short versions (with subtitles as lots of Facebook videos play without sound) to upload directly to Facebook. Sharing YouTube links onto Facebook does not work as well anymore.

SNAPCHAT – Pros: Useful in creating a personal rapport with audience, effective for bloggers and vloggers who’s brands revolve around themselves, Cons: very limited demographic (only people who have actually added you so often just friends and family), mainly young people – ineffective in translating that to sales/money

Here’s my opinion again, I would avoid Snapchat as a form of social media branding. It just will not grow your brand as effectively as the others will. Of course, use it to promote your stuff to your friends and family – to let them know a new post video is out – but it is quite an inward facing platform.

Personally, I do not give out my snapchat as freely as I do Twitter and Instagram. I use it randomly vlog my day and share my spontaneous adventures etc. It is not one I’d use to find clients and brands – although it is looking like this may change too, with the addition of ads.

OTHERS: LinkedIn, YouTube, Soundcloud, Pinterest, Tumblr, WordPress etc

There are loads more social media platforms, all effective in some ways.

YouTube is obviously the best video platform but do not forget that all of the top four above can use video too. WordPress is the best blogging/content sharing platform (Yes I am biased but I’ve used others so whatevs) but don’t forget Facebook can take a large amount of text on its statuses. Twitter and Instagram have many blogging/content creator groups. Pinterest and Tumblr can be great for finding inspiration and designs – visuals that you can share on Instagram.

Don’t forget – Social media is powerful.

I hope this has been helpful. I am happy to help further – contact me. Make sure you connect with me!

Ya girl, Paula Melissa xx

CAMERAS AND COACHES

Welcome to February 2017!

We’re only a week in and I already know this is going to be a super blessed month, with lots of opportunities for us to grab!

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MLM (IG: _ManLikeMike)

On the first of Feb, I was in Birmingham filming with and interviewing Chelsea Monye, who is  the CEO and Founder of The Esquire Network. My friend, Layomi came along with me to help with filming and we had such a great day in Birmingham. A post and video will be released later this month, so look out for it! I took the opportunity to catch up with my friend Yemisi, who is the founder of Lively Stones!

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PMP – (IG: PaulaMelissaPhotography)

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PMP – (IG: PaulaMelissaPhotography)

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PMP – (IG: PaulaMelissaPhotography)

The next day, Thursday 2, I went to London for the day to attend a YouTube Space London Open House event! I had so much fun, with my fellow YouTuber friend Micheal, meeting lots of other YouTubers and online content creators!

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MLM (IG: _ManLikeMike)

Misha B, former X-Factor finalist, was the special guest performer of the night. I absolutely LUV HERRR so of course I was fangirling, especially when she hugged me. I took the opportunity to do some photography, and took a few snaps of Queen Misha.

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PMP – (IG: PaulaMelissaPhotography)

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PMP – (IG: PaulaMelissaPhotography)

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PMP – (IG: PaulaMelissaPhotography)


Okay so this post was not her to boast that I’ve had an amazing week, which I have. It is to explain how I can afford to keep up my travel and filming habits – I am a university student without a full time job, after all!

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MLM (IG: _ManLikeMike)

Firstly, while I’m not the best at budgeting, I always make sure I have enough in my everyday-use bank account for rent, transport, uni related expenses and of course food. When that’s all sorted, I look at my ‘spare’ money.

When I first started university, I was so reluctant to spend a single pound. My mum let me know that it was unhealthy to look at money as something that is ‘too’ precious to spend, even when I needed to. Obviously spending needs to be controlled, but allow yourself to buy things that you want. Money is just a ‘thing’, and like any other things in this world, it has a purpose. It is not to be stared at and admired, it is to be spent in the exchange of products and services. That’s how it works in our capitalist society (channelling my inner Leonie tbh).

A lot of people spend their ‘spare’ money on clothes, make-up or nights out. I don’t, lol. Most of my money is spent on food, travelling around the UK and filming equipment.

Since the beginning of this year, I’ve treated myself to a new vlogging camera (which is swiftly returned because it was utter rubbish, be careful when buying compact cameras because the filming quality is very close to filming on those slide up Samsung’s from 2008, you’ve been warned..), a new tripod, a flashgun and an extra battery for my camera. I’ve travelled on about 4 different coach journeys and 2 train journeys and I’m planning trips to London and Littlehampton (near Brighton) this week. I love it.

But HOW do I afford this?

Well, I’ve changed my eating habits which has changed how much I spend. I eat a lot more veggies and pasta dishes which means I rarely eat out or buy food on the go. I bring a pack lunch to work on Tuesdays and go home for lunch when I can. I meal prep (chop up veggies and meat in preparation to quickly cook later on in the week and keep them in the fridge) which means I’m less likely to be lazy and just order a pizza!

The main thing for saving money when travelling nationwide – 16-25 railcard. I travel to London all of the time (it’s home<3) so having a railcard allows train tickets to be significantly reduced in price. If you’re a student and you’re between 16-25 and you don’t own a railcard – what u doing????

The next step is taking a coach instead of trains. Coach journeys are considerably cheaper than trains, especially if you take a Megabus over National Express, however they do take almost double the time a train would. A train from Sheffield to London would be a little over 2 hours – coach took 4. Not ideal.

Megabuses are the bane of my existence – they’re usually late, packed out and either suffocatingly hot or bitterly cold. But they’re cheap and meant I went to Birmingham and back for £6.75 and to London and back for £7 so I AM NOT COMPLAINING.

Hope you’re having a blessed 2017 so far! The plan is for us to all succeed together 😉 so go out and get your own!

MLM (IG: _ManLikeMike)

MLM (IG: _ManLikeMike)

Peace&Love.

Ya girl, Paula Melissa xx

Top 10 Videos of Mine

It may or may not be slightly obnoxious to create a list of my top ten videos of my channel but I don’t mind! Sometimes a little public display of self-love is needed. A little pat on the back.

Sometimes a little public display of self-love is needed.

So here are my favourite videos of mine that I have filmed, edited and uploaded to my channel, and why! Click HERE to check out my channel and subscribe while you’re there.

10. A Level Results & Encouragement

I love how much positive feedback I got on this video. Even though this is one of my oldest videos, it is still relevant every year as kids get their A Level results.

9. Baequalities

Love love love this video because it incorporates two of my favourite things – bae and pancakes lol!

8. Harmonising Challenge (ft. Pamela)

This was SO much fun to film. We love singing and doing this challenge was our way of singing on the channel, outside of my singing channel. And I must say, we can actually sing… no matter how dreadful this was lol!

7. Who/What Inspires/Motivates You?

I loved being able to get a bunch of my friends on my channel discussing what inspires them. Having motivated friends constantly pushes me to motivate myself, work hard and reach my highest potential.

6. Blogger Event #JET2SUNCHESTER VLOG

This is one of my favourite vlogs that I have ever filmed and edited! This was my first bloggers event and this is when I began to feel like a real blogger. It was a fantastic day and I made some blogger friends that I still adore till this day!

5. I’m on BBC News VLOG (ft. Bolu)

This is one of my all time favourites because it was such a surreal day! I really enjoyed going on BBC News for the Queen’s birthday. This was my first taste at Live TV and broadcast journalism and I absolutely loved it!

4. Bean Boozled Challenge (ft. Pamela)

This HAD to be on this list because this video was hilarious!! I love filming with my sister. Warning – this video features us gagging and spittaking a lot!

3. The Flatmate Tag (ft. Will)

This made it to the top three because this video was so much fun to both film and edit! It features my flatmate (from my first year of university) and friend, Will, who’s an absolute legend! He’s been one of the most supportive people of my YT channel.

2. Growing Up British Nigerian (ft. ManLikeMike)

Honestly, this video will never not be funny! It was a really spontaneous video – we literally didn’t plan it. Sharing some of our childhood memories and reminiscing was really nice. Michael is literally hilarious.

1. Most Likely To (+ Girl Chat) (ft. Ayo, Bolu and Grace)

Of course this video is my number one! These girls are honestly some of the best people I know. It is such a blessing when you find like-minded people, who are passionate, love Jesus and work hard.


I am so proud of my channel and I am so so so grateful to everyone who has ever supported me. You can look forward to bigger and better content as I continue to have fun with it all.

Peace&Love.

Paula Melissa xx

Look Mum! I’m on BBC News! + VLOG

The title was basically my reaction when I found out two nights before going on BBC News. I literally called my mum and hyperventilated down the phone to her. Basically, I was very excited.

When I was contacted by a woman on Twitter asking me if I would be interested in appearing on The Victoria Derbyshire show on BBC News for the Queens 90th bday, of course I thought it was a joke. A few emails and calls later, they had booked my train ticket to and from the studios and cars to drive us around London.

Wow! What a whirlwind day it was.

This was my first TV appearance so of course I had to get a recording of it – (Huge thanks to the BBC for giving this vid to me).

I am so blessed to get a taster of something I want to do in the (near!) future. That day really did firm how much I want to work in broadcast journalism, and I am now even more motivated to get there!

I am also so grateful to my friend, Bolu for coming along with me (on super short notice, mind you!) and making this experience even more enjoyable. Bolu also acted as my personal photographer and took some amazing pics. Check them out below.

I am not really going to refer to the rather offensive comment the elderly woman on the panel said (watch the video to see) because I want this post to remain positive. I am still quite proud of my response to her and I stand by what I said.

Make sure you check out my VLOG of the day below!

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P&L.

Paula Melissa xx

 

Tips for ‘Examline’ season – VIDEO

I am going to keep this short and sweet because both you and I need to get back to studying.

It is now around that time of year where people in education are being assessed by some form of examinations, whether that be exams or coursework or practicals. What ever it is, it can cause major spikes in our stress levels.

I thought I would steer you to a video that helped me in January when I had my first uni exams. It was made by a friend of mine, Michael (or ManLikeMike to the YouTube world;) and it discusses how to balance your time during the ‘examline’ season. He’s hilarious as well, so it’s a good watch. Don’t forget to drop a like, subscribe to him and comment that I sent you;).

Follow him on Twitter/Instagram/YouTube: @_MANLIKEMIKE

 

Peace&Love.

Paula Melissa xx

Bloggers’ event – Jet2Sunchester and VLOG

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A few months ago, I was contacted by a package holidays company called Jet2Holidays. I was surprised that they would want me – a small lifestyle blogger and vlogger – to attend their bloggers event but after confirming with the lovely Natalie that they had in fact deliberately sent the email to me and not to someone else with a blog also called Paula Melissa, I was very happy to attend.

It all began with me having to get to Manchester for 1pm. Coincidently, it took me the same amount of time to get to Manny (I have been informed by native Mancunians that no one calls it that) as it did to realise that the ‘sunchester’ aspect of Jet2sunchester was a witty pun in reference to sunny weather and Manchester. Which was quite ironic because it rained the whole day.

I arrived at the event half anhour early – I am either really late or really early… there is no in between.

Sol Katmandu's very own mascot - Boro the Yeti!

Sol Katmandu Park and Resort’s very own mascot – Kumar the Yeti!

Bloggers are professionals at the art of networking. Networking is basically staring at someone across the room from you, trying to see if you follow them on Twitter or trying to decide what their blog is about. One girl told me that because my make-up looked nice I was either a beauty blogger or a lifestyle blogger – see, professionals.

Food is the way to my heart and Jet2 were evidently very much aware of this.

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The room was a sea of people dressed in bright colours, with glitter on their faces and cameras in their hands. Some of the crazy ones (e.g. me – vlog below) were even talking to their cameras – also known as vlogging.

Photo credit to Lily

Photo credit to Lily

Photo credit to Lily 🙂

The whole event was summer holidays themed and Jet2 had four different destinations in the room.

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A woman from the Tenerife package holiday told us about one of the biggest water parks in the world, Siam Park and the fantastic zoo, Loro Parque. This is definitely a place on my bucket list, especially for the point in my life when I become an exotic, adventurous person. Until then…

A man spoke about a holiday to Malta, one of my favourite holiday destinations (that I have not yet been to)! He spoke about the rich Maltese culture as well as the up and coming music scene with everyone from Jessie J to Annie Mac to Stormzy performing there.

I made a new friend ;)

I made a new friend 😉

There were two different stands for Majorca, Spain, just because there are so many different kinds of things to do there. The Sol Katmandu park and resort in Mallorca is more of a family holiday as all ages enjoy the theme parks. Their GIF-making photobooth was so much fun.

The second destination in Majorca was by BH Mallorca – widely known for their partying and over-18s fun! They told us about their resort complex which has 3 different experiences within it. The Stage where DJs perform, the Twisted water park and the Island Beach Club where you can enjoy daytime pool parties. They recreated this whole atmosphere in a mini lounge/bar area, where I took the opportunity of grabbing a cheeky mocktail.

The whole day was fantastic! I made some lovely new blogger friends – Lily KateErinRodica and Ellie!

Where were you, Rodica haha

Enjoy the VLOG of the day (and sub to my channel, please and thank you).

Google any of the resorts mentioned or check out the others holidays Jet2Holidays provide or check out their website – http://www.jet2holidays.com/

Thanks for the invite Jet2 and for the great summer hols ideas!

Peace&Love.

Paula Melissa xx

A break from YouTube

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This post is my way of finally deciding to take a break from making content on my YouTube channel. I do not know how long the break will be but I will not upload another video until the time feels right. And here is why:

I have been watching YouTubers making videos on YouTube for ages and found myself aspiring to do it because I wanted to entertain and inspire people like those YouTubers used to do to me. But recently, I have found myself making videos or wanting to make videos for the wrong reasons.

In the recent year, there has been an explosion of people venturing into YouTube as a way to make easy money. I was not one of them. But this increase in competition, shall we say, has made it so much harder to be noticed on YouTube. I found myself getting so discouraged when I would put my all into a video, especially on limited funds and time, only to have 20 people watch it. Let me be real with you all, that hurts.

I then made my Sam and Nia video (https://www.youtube.com/watch?v=Wc1ORipj6aI) which to date has over 9 thousand views. The views made me feel amazing. People were telling me to make more rant, controversial videos like that one, and I was tempted to. I planned videos that I knew would offend some people. Ridiculous. The whole reason why I started YouTube was to be entertaining and inspiring. The header on this blog literally says “Paula Melissa, Here to Inspire” and that is the complete opposite. I went back to what I wanted to do, with the inspirational videos, but the views disappeared too.

As well as this, I would watch the videos of other smaller YouTubers and be completely blown away by the skills they had in filming and editing. My videos felt VERY basic compared to theirs and one thing I never want to be is basic.

The last contributing factor to why I am putting my YouTube journey on pause is that it takes a lot of time, something I do not really have a lot of. I have so many other projects that I have neglected a little because of YouTube, like this blog. I want to go back to posting more often and now I will have the time to put my all into it again.

I do not know when I will go back to YouTube, but when the right time comes I reckon I will know. Until then, my videos will remain on my channel, which you can subscribe to here if you want to.

I appreciate everyone who watched, commented and shared my videos.

Peace&Love.

Paula Melissa xx

Things that happened this year that I am thankful for – 2015 + video

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2015 has been a whirlwind of highs and lows (mainly highs). This post is going to highlight some of the highs in a bid to be thankful to God for everything that has happened this year.  So, in no particular order;

  • 2015 is the year I successfully completed my A Levels. This is a big deal to me because no one but the Lord truly understands how hard I worked and how stressed I was at that time.
  • Following on from the previous point, 2015 is the year I began university. I can honestly say, uni is THE best thing to have ever happen to me. I love all the new people from all over the UK I have met. I love the independence. I love how much I have surprised myself. I love that everyday is different and some how even the most mundane, routine of tasks seems fun to me.
  • 2015 is the year I was awarded the Royal Television Society’s Television Production and Broadcast Journalism Bursary. I think sometimes I forget how amazing this actually is. I am one of a handful of undergraduates who it was awarded to. Also, the RTS are such a respected organisation, I know I am learning from the best of the best.
  • 2015 is the year I worked on NCS. National Citizen Service is a youth program that I was actually a part of a few years ago, so to come back and work on it, as a mentor, was amazing. I have never worked this hard before but at the same time, it was so fulfilling knowing I was making a difference in the lives of the young people I worked with over the summer.
  • 2015 is the year I went on a weekend away retreat with my uni’s Christian Union. This may not be a big deal to some people but it was to me. Despite growing up in a Christian home, I did not have the conventional ‘Christian Kid’ childhood of going to Christian summer camps and Sunday schools and all that good stuff. This weekend was quite pivotal in my Christian walk because I learned to stop judging other Christians. Plainly put, I was seeing God through the lenses of other Christians around me. I was not seeing that they were broken, messed up people just like me.
  • Nicely following on, 2015 is the year that my relationship with God has grown. I think this has a lot to do with university. At uni, God became my God and no longer the God of my parents. I had to go and find out what I believed and why I believed it. No one could believe on my behalf any more. I am still not yet where I need to be, but I am definitely getting there.
  • 2015 is the year my confidence grew in terms of singing in front of people. I have grown up singing in front of a congregation at church but I used to be terrified to sing any other time. I still get terrified, but I heard nerves can be good. This year I sang in my Senior Prom in front of my whole year group. This year, I also sang at an open mic night at uni. Both these performances were huge steps for me.
  • 2015 is the year I fulfilled my childhood dream of going to a WWE live event. I grew up watching WWE with my family and we always spoke of the day we would go and watch it live. It is the best feeling when you finally do something that the younger you has always wanted but believed would never happen – so fulfilling.
  • Last  but not least, 2015 is the year I continued to be dedicated to this blog and to my YouTube channel (click here to Subscribe ). My budget, time and sometimes motivation has been limited this year yet I am proud of the content I have put out to the world. 2016 everything will be bigger and better.

I have grown a tremendous amount this year. God has been so good. Please join me and be grateful for this year because it puts you in a good, prepared mindset for 2016.

 

Peace&Love.

Paula Melissa xx

Jehovah Jireh, My Provider

Guys, this is a really real, really raw post, because right now, in this very moment, I am feeling some really real, really raw feelings.

It is days like this, moments like these that I begin to understand why they call God Jehovah Jireh! He is a provider. When you need something, He will supply it for You.

Coming to University was a new experience for me. It was my first real taste of actual independence. I am an adult. I am in charge of what I do, where I go, what I eat and perhaps most importantly where I spend my money.

This summer before uni, I got a job and worked really hard with the intention of saving money. However, as soon the money touched my bank account, it seemed to instantly evaporate literally into thin air. I suddenly had all these expenses and I watched as my hard-earned money disappeared.

You do not realise the value of money until you work for it yourself. You start to question all your purchases, like “This dress is worth 2 hours of work. Is it really worth it?”

I then got to the stage, nearly a month into uni, when I realised that food is expensive. So are textbooks. So are clothes and washing and printing and buses. Everything costs money and I was running low on the stuff.

So I did what any reasonable person would do. I called my parents. I expected a swift transfer of money into my account, instead I was met with “Trust in the Lord, Paula. Don’t worry.”

Okay. My parents  quoting Bible scriptures is a normal occurrence for me and usually it is quite comforting, but not this time. Like, obviously I trust in the Lord but can you just transfer some money to me please???? [They did eventually send me some money. Eventually!]

But reluctantly I did. I trusted in God and left the fact that I had no money in His hands and did not allow it to ruin my day.

I call Him Jehovah Jireh because He provides in ways that are beyond our imagination. He provides through means that we are not even aware of.

If you take Him as your Jehovah Jireh, He will show up strong. Just call out to him, leave it in His hands and trust in Him.

 

Peace&Love.

Paula Melissa xx

The Treasures of the Heart

  

“Wherever your treasure is, there the desires of your heart will also be.”‭‭Matthew‬ ‭6:21‬ ‭NLT‬‬

Whatever thing (or person) that is always in your mind becomes a god or an idol on your life. Whatever thing (or person) is the first thing you check in the morning or constantly do because you feel incomplete without it; it has taken control over you.

As I write this, I have just come back from a weekend away from social media. No I didn’t go anywhere and yes I still used my phone, but I just made the conscious effort to not check my Instagram, Twitter, Whatsapp and Snapchat apps all weekend. I did this because they were controlling my life. Without even needing to exaggerate, I would find myself waking up and checking snapchat before even praying. I would find myself obsessing over how many likes I got on Instagram. It was getting bad.

I was beginning to care more about what other people thought about me than what I thought, and more importantly, what God thought. My days were merging into one because I wasn’t getting the things I wanted to get done done, due to spending hours on my phone messaging people. My Bible app lay dormant while my Twitter app worked overtime overheating my phone.

It was time. And it felt good. I don’t need to focus on what the world is doing. I just need to focus on what I am doing.
Peace&Love. 

Paula Melissa xx

HAPPY 3RD ANNIVERSARY, PAULAPACESETTER!

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Did you know, that the 31st of July marked 3 years this blog (yes, the very one you are currently reading) has been existing?! 

I find it absolutely amazing that my small blog, that started as a hobby because I was bored, has grown into the sophisticated lifestyle blog that it is today. Although, I am usually quite quiet about how many views we get, I will share that we have 15,000 readers from all over the world. It makes me smile that my little words, pictures and videos are reaching (and hopefully inspiring) thousands globally.

This post is mainly to thank every single person who has ever read my blog. I have continued writing for all these years due to your encouragement and support.

Stay tuned for more great work, more guest bloggers, more inspiring posts and more fun pieces.

And if you would like to learn the story behind the name, PaulaPaceSetter, watch this video!

Peace&Love.

Paula Melissa xx

Blue on Blue – Long Sequinned Gown

I was feeling myself today.

I am no fashion blogger as you can probably tell from my blog, which is mainly filled with posts of me ranting about life and people and everything in between. But today, I wore this dress and felt like a Queen. If that doesn’t qualify me to write this post, I do not know what else will, to be honest.

The dress (not #TheDress but still The Dress, do you get me?) –
2015-05-17 14.03.53I don’t know the technical term for this dress but, it is a figure hugging, blue, sequinned, ankle-length gown with a high neckline and thigh-high slit at the back (not too bad for a novice, if I do say so myself). I paired the dress with a pair of blue suede platform heels and a simple silver choker necklace.

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Peace&Love… and all things blue;)

Paula Melissa xx

#DearMe – VIDEO – What would you tell your younger self?

#DearMe

So recently, I kept seeing YouTube advertising this #DearMe hashtag. After a little bit of digging, I discovered it was part of a celebration of International Women’s day. The hashtag accompanies videos where YouTubers say words of encouragement and advice to their younger self.

Here’s the original video on YouTube.

It inspired me to think about what I would tell younger Paula. What should she have known that would have made growing up a lot easier? So I filmed this quick video!

Enjoy, and think, what has changed in your life? What have you overcome growing up? What would you tell your younger self to worry less about?

Peace&Love.

Paula Melissa xx